our vision for this venture

Redlum Holding plays an active and strategic role in the evolution of Casa Disìu.
What began as a personal connection to Palermo grew into a deeply rooted investment in boutique hospitality – led by a genuine appreciation for Sicilian culture and the potential of the city’s historic architecture. Through this local insight and trusted relationships, Redlum Holding provides Casa Disìu with the support needed to identify promising properties, manage renovations, and build a brand that reflects authenticity and quality.

The holding contributes not only funding, but hands-on strategic guidance across guest experience, workflow optimization, and expansion planning.
Because Casa Disìu operates in a highly cultural and detail-oriented environment, Redlum’s involvement ensures that every decision – from design choices to operational processes – aligns with the long-term vision of creating a refined and memorable stay.

The partnership is strengthened by proximity to the local community, enabling Casa Disìu to grow not as an external venture, but as a naturally embedded part of Palermo’s hospitality landscape.

Casa Disìu opened its first restored apartments in June, and the response has exceeded expectations.
With an average occupancy rate of around 75%, the project quickly established itself as a desirable boutique option among travelers seeking character, cultural immersion, and meticulously maintained spaces. Positive guest feedback and strong booking numbers show that the concept resonates deeply with the market.

The brand is already gaining momentum: Casa Disìu is no longer just a set of apartments – it is becoming a recognized name in Palermo’s boutique hospitality scene.
The combination of elegant interior design, historic details, and a strong local identity has allowed the project to stand out from typical holiday rentals.

Thanks to reliable local partners, high-quality craftsmanship, and Redlum’s strategic involvement, Casa Disìu is building a reputation for offering authentic stays that feel personal rather than commercial.

The next phase of Casa Disìu focuses on targeted expansion and continued refinement of the guest experience.
With up to six additional apartments already being planned, the goal is to grow steadily while protecting what makes the brand unique: cultural integrity, architectural charm, and a sense of real Sicilian hospitality.
This expansion is designed not as rapid scaling, but as a curated extension of the brand – selecting properties that align with Casa Disìu’s character and elevate its identity.

Beyond Palermo, the long-term vision includes strengthening the brand presence through digital touchpoints, enhancing service quality, and implementing more structured operating systems to improve consistency as the portfolio grows.

Redlum Holding will continue to guide strategic decisions, ensuring Casa Disìu evolves into a boutique hospitality brand known for meaningful stays shaped by local culture, thoughtful design, and long-term value creation.

Casa Disìu benefits from deep local insight and trusted relationships within the Palermo community – a result of the founders’ personal connection to the region.
This proximity allows the brand to identify exceptional spaces, collaborate with reliable local craftsmen, and maintain an authentic character that resonates with guests.
Redlum Holding enhances this with strategic support in branding, operations, and long-term planning.